There is no “I” in “team.”

Alone we can do so little, together we can do so much.

Teamwork makes the dream work.

Any way your motivational quote of choice says it, collaboration is the key to success when it comes to driving tangible results. Before RevOps was a thing, marketing, sales, and customer success teams operated in silos with little understanding of how their counterparts worked. Thanks to the collaborative nature of RevOps, however, these teams can now come together to operate more efficiently than ever before. 

We all know that collaboration is important, but do you know exactly how working together can benefit your ops teams? You know that silos existed (and in many cases, still exist), but do you understand why removing those silos can mean the difference between success and failure? 

We’re breaking it all down to give you a better understanding of the importance of collaboration for not just ops teams — but your entire company. 

Benefits of Breaking Down the Silos

Silos exist, traditionally, because it’s easy to keep things (or in this case, people) organized when each one is in their own lane, executing their own specific goals — marketing can focus on marketing goals, sales on sales goals, and the like. This is great for each of those teams, but what about the company as a whole? 

One of the main disadvantages of silos, according to Go Nimbly Co-Founder and CEO Jason Reichl, is that you can’t grow your organization or steer it in the direction that you want it to go. With silos, he says, “there are too many individual boats…it’s really hard to push them towards this one goal.” When those silos are broken, however, each team can align and focus on reaching that specific goal. 

Here are a few more benefits that come along with the breakdown of silos.  

  1. Silo breakdown can improve communication, therefore reducing mistakes and potential missed opportunities. When you have sales, marketing, and customer success teams working in silos, there are more opportunities for miscommunication, errors, and missed opportunities to rear their ugly heads. If those teams work together and collaborate, however, they gain meaningful opportunities to reach buyers throughout their customer journeys. 
  2. Achieve common goals that benefit the entire company, not just the individual teams. Many times, marketing, sales, and customer success teams are too focused on reaching their own metrics, which can create biased data in the process. By breaking down the silos, these teams can work towards a unified vision and goal that goes beyond individual goals. 
  3. Breaking down silos can give the company a competitive advantage in an ever-changing landscape. These days, it’s getting harder and harder to reach customers in a meaningful way. In the digital world, marketing, sales, and customer success teams need to work together to deliver a consistent set of customer touch-points throughout the funnel to provide a seamless customer experience while also maximizing every opportunity.

Collaboration Tools (Like Sonar!) Can Help

Thanks to the emergence of RevOps and its success, there are several tools on the marketplace now that facilitate collaboration and make your lives, well, a little easier. One of those tools is Sonar, a change management platform designed to help cross-functional teams collaborate while managing your operations at scale through a better process, documentation, and communication. 

Sonar helps teams avoid making disruptive blind changes that can have negative (and often unforeseen) impacts across the organization. Our platform also allows you to quickly integrate new software, improve documentation, and allow sales, marketing, and customer success teams to work together and communicate with ease. Interested in learning more about what Sonar can for you and how it can help your teams collaborate? Start your free Sonar trial today.