Software integration the way it should be.

Sonar helps marketing, sales, and revenue teams tactically work within their systems to increase efficiency, with less stress.

The problem with tech stacks.

Twenty years ago, B2B software was discovered, vetted, and implemented by IT teams. Today, revenue teams, marketing analysts, customer success departments, and sales operations are defined by the tools they work with and are more involved in their adoption than ever before.


B2B SaaS companies use an average of 32 tools in their sales and marketing stack.

The problem? Revenue, marketing, customer success and sales teams aren’t engineers, so they end up spending 80% of their time in their systems just to keep the status quo, which kind of defeats the purpose of awesome tech stacks. If it’s not making your life easier, what’s the point?

When Brad met Jack.

When self-described “non-engineer”, operations director Brad met textbook product manager Jack at one of Atlanta’s biggest venture-backed SaaS companies, the two often riffed on the problem caused by too many platforms that didn’t speak to one another.

At one point, it became more than a riff; it was a debilitating problem.

While Brad managed a complex tech stack at the office: Salesforce, Marketo, Hubspot, and more, he accidentally wiped out an entire year’s worth of documented revenue with the click of a button. The mishap took the company offline for two days, cost the company over $100k and kept deals from closing. 

In the aftermath, a couple of things happened: Brad realized he had no idea how it happened, and that he needed Jack to help find a way to never, ever do it again.

Sonar raised $1.6M during their Seed round in Spring 2020 from Parade Ventures, Craft Ventures, Slack Fund, and Marketwake Ventures. 

Together, they built Sonar.

Sonar was founded on October 11, 2018, in Brad’s basement, at 6:02 PM after many conversations over coffee (and beer).

A few years later, Brad and Jack had an answer: Sonar, a platform that acted like an engineer, but could be managed by non-technical teams.

Sonar helps teams who feel underwater and in the dark get signals, and navigate around, the problems that are hard to see in tech stack integrations.

Sonar, which collaborates between everything from CRM to marketing tools, illuminates the silos between sales, marketing, revenue, and customer success teams to support all aspects of company revenue ops, and uses 40 years of engineering best practices to face the challenges that cloud software integration is creating today.

What’s next? Helping you create a better reporting process.

Sonar lit the path for many B2B SaaS companies to run their recognition operations more effectively, and can’t wait to help you tackle yours. Explore below to learn more about what platforms Sonar works with, problems Sonar solves, and more.

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