When you visit your local coffee shop during peak hours, the last thing your barista wants to hear is an order for an extra-large latte-cappuccino hybrid with ten shots of espresso, extra whip cream, no foam, two pumps of vanilla bean (hold the vanilla), a pinch of cinnamon-sugar sprinkled in a heart shape on top, and served at precisely 190 degrees.
The same concept applies to sales ops as this LinkedIn thread suggests: There are a handful of things that they definitely don’t want to hear from marketing, customer success, leadership, or even their own salespeople.
Communication is tough no matter who’s doing the talking — especially when it comes to teams that were (or still are) traditionally siloed. There are, however, a few things you do to help them out that will benefit everyone in the long run.
So without further ado, here are five things your sales ops team doesn’t want to hear and why.
1. “We just purchased XYZ software to integrate with our CRM and it would be great if you could implement it today.”
When it comes to new software, integration can be a challenge and there is always the off-chance that it could break something in Salesforce or disrupt your tech stack. Sales ops need a heads up — integrations don’t just happen with the wave of a magic wand (even if you are a WizOps member)!
2. “We forgot to tell you…the comp plans changed. Sorry!”
We get it, you’re human. And go-to-market teams always have a million different things going on. Nevertheless, sales ops still need to be informed when it comes to changes that affect them.
3. “Here are these qualified opportunities without notes or next steps.”
Listen guys, CRMs are your friend. Sales ops teams need data to do their jobs and conduct data analysis, and the easiest way to help them out is by inputting accurate data into those CRMs. From there, they can do a bunch of amazing things, like determine the effectiveness of a product or process and track its success. When you withhold or exclude information, it’s helping no one — including yourself.
4. “I thought of XYZ while I was at lunch. It’s all written down on this dirty napkin. Here you go!”
Any normal person’s gut reaction would be “wow, that’s unsanitary.” But for sales ops, the biggest problem with that statement isn’t the used napkin, but the fact that important information is not digitally documented. At the very least, it should be typed up and sent in an email. It’s important to keep track of requests and changes in case there is a miscommunication down the line. You want to be able to refer back to the request, who made it, and why — and digging through the trash for a dirty napkin is not the way to do it.
5. “All of the information you need is documented in Google docs.”
No sales ops person wants to track down information in 20 different Google docs — you need a way to access everything in one place. With a platform like Sonar, teams can easily update documents across multiple platforms and channels so that everyone can see them.
The bottom line is that many of these issues can arise without proper processes set in place. Without general guidance, many executives default to “writing things on napkins” or forgetting to properly document their data.
Sonar, a change management platform, can alleviate some of the pain points that sales ops teams feel through improved collaboration and automatic documentation. Give Sonar a whirl with our free trial, and find out how our platform can help you avoid the things you don’t want to hear.